5 Instagram Strategies to Help Improve Your Online Presence
Hi change-makers,
Sharing your voice on social media can be intimidating. Trust me, I live it everyday as an introvert. Most of the time, all I want to do is stay behind the scenes and share as little as possible on my social media feed. However, if you’re running a business, you have to find ways to create valuable content to attract your target audience and build an online community.
Here are five ways you can improve your online presence using Instagram:
Monitor engagement. Take note of the type of content and topics that attract engagement and spark conversation with your audience. What can your followers and potential clients learn from you by visiting your Instagram? Test out different topics, see what works and what doesn’t and grow from there.
Set a schedule and promote ahead of time. Host weekly Instagram Lives, share Instagram Stories or upload IGTV videos on topics that tie back to your brand. Stay consistent with the day and time you share this valuable weekly content for your audience. Instagram offers a countdown feature that you can use for your followers to turn on reminders and share a countdown to your upcoming live streams. You’ll be surprised at how much your dedicated followers will be anticipating this free expertise coming from you!
Show authenticity. Focus on a topic you can comfortably speak about and do your research to have credible sources. Lead from your heart and come from a place of authenticity.
Network and give credit where credit is due. Use your social media platform to network and highlight other creators and entrepreneurs doing amazing work! Highlight the stories, work and accomplishments of others, especially as we enter into this recession. You never know how far your recommendation will go. Let’s support one another and celebrate each other’s accomplishments!
Don’t forget to use relevant hashtags. Do your research and compile a list of commonly used, relevant hashtags that relate to your brand. I keep them in my “Notes” on my phone. Research what relevant hashtags content creators and brands are using and add them to your list. When you’re sharing your next post, include them either at the end of your caption or as your first comment.
There you have it, my five recommended Instagram strategies to improve your online presence and help you reach your target audience. Now it’s your turn to go implement these strategies! Try it out and feel free to reach out and share your wins with me on social media.
Hasta la próxima,
Rosa E. Pruneda
Author Bio
Hey there! I’m Rosa. I’m a public relations, social media and influencer marketing consultant on a mission to connect multicultural entrepreneurs to opportunities that elevate their voices and highlight their empowering stories.
On the Rosa E. PR blog, you can find me sharing insights around public relations, social media and influencer marketing.
Everyone has a story to share. Are you ready to share yours?